CIM COURSEBOOK 06/07 MARKETING FUNDAMENTALS by Frank Withey, Geoff Lancaster ( 9780750680073 )

Item Details

Title:

CIM COURSEBOOK 06/07 MARKETING FUNDAMENTALS

Volume:

2006/07

By:

Frank Withey, Geoff Lancaster

Format:

Paperback

List price:

£22.99

Our price:

£20.69

Discount:

10% off

You save:

£2.30

ISBN 10:

0750680075

ISBN 13:

9780750680073

Availability:

Usually dispatched within 1-3 weeks.

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Stock:

Currently 0 available

Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

19 June, 2006

Pages:

394

Description:

Part of the "Elsevier/Butterworth-Heinemann's 2006-2007 Official CIM Coursebook" series, this title is written for the Marketing fundamentals module. It contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam.

Synopsis:

Elsevier/Butterworth-Heinemann's 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: *Annotate, customise and create personally tailored notes using the electronic version of the Coursebook *Search the Coursebook online for easy access to definitions and key concepts *Access the glossary for a comprehensive list of marketing terms and their meanings

Illustrations:

1, black & white illustrations

Publication:

Imprint:

Butterworth-Heinemann Ltd

Returns:

Returnable

Some other items by this author:

CIM COURSEBOOK 03/04 MARKETING FUNDAMENTALS