| Title:
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PRINCIPLES OF INTERNATIONAL MARKETING
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| By: |
Michael R. Czinkota, Ilkka A. Ronkainen |
| Format: |
Paperback |
| List price:
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£57.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1133588395 |
| ISBN 13: |
9781133588399 |
| Publisher: |
CENGAGE LEARNING, INC |
| Pub. date: |
10 August, 2012 |
| Edition: |
International ed of 10th Revised ed |
| Pages: |
720 |
| Description: |
Covers topics ranging from beginning start-up operations to confronting giant global marketers. This title prepares you to conquer the international business world. |
| Synopsis: |
INTERNATIONAL MARKETING, 10E, International Edition is an innovative, up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. This in-depth text will prepare you to conquer the international business world! |
| Illustrations: |
Illustrations |
| Publication: |
US |
| Imprint: |
South-Western College Publishing |
| Returns: |
Returnable |