pickabook books with huge discounts for everyone
pickabook books with huge discounts for everyone
Visit our new collection website www.collectionsforschool.co.uk
     
Email: Subscribe to news & offers:
Need assistance? Log In/Register
CATEGORY BROWSE
Arts

Agriculture

Biography

Business

Children's

Computing

Earth Sciences

Economics

Educational

Engineering

English Language Teaching (ELT)

Environment

Family

Fiction

Finance

Geography

Home

Humanities

Industry

Information

Information Technology

Interdisciplinary Subjects

Language

Law

Leisure Interests

Literature

Mathematics

Medicine

Planning

Practical Interests

Reference

Science

Social Sciences

Sport

Technology

Travel

Veterinary Science


ABOUT US
About Us
Contact Us
Terms & Conditions

Item Details
Title: PHILOSOPHY OF MARKETING
By: Mark Tadajewski (Editor), John O'Shaughnessy (Editor), Michael Hyman (Editor)
Format: Hardback

List price: £855.00
Our price: £769.50
Discount:
10% off
You save: £85.50
ISBN 10: 1446274918
ISBN 13: 9781446274910
Availability: Usually dispatched within 1-3 weeks.
 Delivery rates
Stock: Currently 0 available
Publisher: SAGE PUBLICATIONS LTD
Pub. date: 10 December, 2013
Edition: Five-Volume Set ed.
Series: SAGE Library in Marketing
Pages: 2032
Description: This new five-volume collection brings together the seminal articles that students and scholars must assimilate if they are to have a fully rounded understanding of the relevance of philosophy for their research, the varied nature of marketing and consumer research, and to help situate their own contributions to knowledge.
Synopsis: The importance of philosophy for developing marketing and consumer theory is a key area of interest amongst scholars in the field, and is typically one of the more difficult to understand and apply. This new five-volume collection brings together the seminal articles that students and scholars must assimilate if they are to have a fully rounded understanding of the relevance of philosophy for their research, the varied nature of marketing and consumer research, and to help situate their own contributions to knowledge. The major work is edited by three highly-regarded in the field, who also provide a new contextualising introductory chapter for the collection.Volume One : Historical and Philosophical OverviewVolume Two: General Theory and the Realism versus Relativism DebatesVolume Three: Alternative and Multiple ParadigmsVolume Four: Rethinking Concepts Volume Five: Consumer Studies
Publication: UK
Imprint: SAGE Publications Ltd
Returns: Returnable
Some other items by this author:
BRITISH COACHING (PB)
BUSINESS ORGANIZATION
BUSINESS ORGANIZATION
BUSINESS ORGANIZATION
BUSINESS ORGANIZATION (HB)
BUSINESS ORGANIZATION (PB)
BUSINESS-TO-BUSINESS MARKETING (HB)
COMPETITIVE MARKETING
COMPETITIVE MARKETING
COMPETITIVE MARKETING
COMPETITIVE MARKETING (PB)
COMPETITIVE MARKETING (PB)
COMPETITIVE MARKETING (RLE MARKETING) (HB)
CONSUMER BEHAVIOUR (PB)
CREATING A DYNAMIC CLASSROOM (PB)
CRITICAL MARKETING (HB)
CRITICAL MARKETING (PB)
CRITICAL MARKETING STUDIES (HB)
EXPANDING DISCIPLINARY SPACE: ON THE POTENTIAL OF CRITICAL MARKETING
EXPANDING DISCIPLINARY SPACE: ON THE POTENTIAL OF CRITICAL MARKETING
EXPANDING DISCIPLINARY SPACE: ON THE POTENTIAL OF CRITICAL MARKETING
EXPANDING DISCIPLINARY SPACE: ON THE POTENTIAL OF CRITICAL MARKETING (HB)
EXPLAINING BUYER BEHAVIOR (HB)
FAITH AFTER FOUNDATIONALISM
FOUNDATIONS OF MARKETING THOUGHT
HISTORICAL RESEARCH IN MARKETING MANAGEMENT (HB)
INQUIRY AND DECISION
INQUIRY AND DECISION
INQUIRY AND DECISION
INQUIRY AND DECISION (HB)
INQUIRY AND DECISION (PB)
INTERNATIONAL PERSPECTIVES OF MARKETING THEORY (HB)
INTERPRETATION IN SOCIAL LIFE, SOCIAL SCIENCE AND MARKETING
INTERPRETATION IN SOCIAL LIFE, SOCIAL SCIENCE, AND MARKETING
INTERPRETATION IN SOCIAL LIFE, SOCIAL SCIENCE, AND MARKETING
INTERPRETATION IN SOCIAL LIFE, SOCIAL SCIENCE, AND MARKETING
INTERPRETATION IN SOCIAL LIFE, SOCIAL SCIENCE, AND MARKETING
INTERPRETATION IN SOCIAL LIFE, SOCIAL SCIENCE, AND MARKETING
INTERPRETATION IN SOCIAL LIFE, SOCIAL SCIENCE, AND MARKETING (HB)
INTERPRETATION IN SOCIAL LIFE, SOCIAL SCIENCE, AND MARKETING (PB)
KEY CONCEPTS IN CRITICAL MANAGEMENT STUDIES
KEY CONCEPTS IN CRITICAL MANAGEMENT STUDIES
KEY CONCEPTS IN CRITICAL MANAGEMENT STUDIES (HB)
KEY CONCEPTS IN CRITICAL MANAGEMENT STUDIES (PB)
MACROMARKETING (HB)
MARKET RESEARCH KIT FOR DUMMIES (PB)
MARKETING RESEARCH KIT FOR DUMMIES
MARKETING RESEARCH KIT FOR DUMMIES
MARKETING RESEARCH KIT FOR DUMMIES
MARKETING THEORY (HB)
NEW DIRECTIONS IN CRITICAL MARKETING STUDIES (HB)
NONPROFIT MARKETING (HB)
PATTERNS OF BUSINESS ORGANIZATION
PATTERNS OF BUSINESS ORGANIZATION
PATTERNS OF BUSINESS ORGANIZATION
PATTERNS OF BUSINESS ORGANIZATION (HB)
PATTERNS OF BUSINESS ORGANIZATION (PB)
PERSUASION IN ADVERTISING (HB)
PERSUASION IN ADVERTISING (PB)
THE HISTORY OF MARKETING THOUGHT (HB)
THE MARKETING POWER OF EMOTION (HB)
THE ROUTLEDGE COMPANION TO MARKETING HISTORY
THE ROUTLEDGE COMPANION TO MARKETING HISTORY
THE ROUTLEDGE COMPANION TO MARKETING HISTORY
THE ROUTLEDGE COMPANION TO MARKETING HISTORY (HB)
THE SAGE HANDBOOK OF MARKETING THEORY
THE SAGE HANDBOOK OF MARKETING THEORY (HB)
THE SAGE HANDBOOK OF MARKETING THEORY (PB)
THE UNDERMINING OF BELIEFS IN THE AUTONOMY AND RATIONALITY OF CONSUMERS
THE UNDERMINING OF BELIEFS IN THE AUTONOMY AND RATIONALITY OF CONSUMERS
THE UNDERMINING OF BELIEFS IN THE AUTONOMY AND RATIONALITY OF CONSUMERS
THE UNDERMINING OF BELIEFS IN THE AUTONOMY AND RATIONALITY OF CONSUMERS
THE UNDERMINING OF BELIEFS IN THE AUTONOMY AND RATIONALITY OF CONSUMERS
THE UNDERMINING OF BELIEFS IN THE AUTONOMY AND RATIONALITY OF CONSUMERS (HB)
THE UNDERMINING OF BELIEFS IN THE AUTONOMY AND RATIONALITY OF CONSUMERS (PB)
THINK BEFORE YOU ACT! (PB)
VISUAL C++(R).NET FOR DUMMIES(R) (HB)

TOP SELLERS IN THIS CATEGORY
The Challenger Sale (Paperback)
By: Brent Adamson, Matthew Dixon
Penguin Books Ltd
Our Price : £12.40
more details
Building a Storybrand (Paperback)
By: Donald Miller
Thomas Nelson Publishers
Our Price : £10.94
more details
Building Strong Brands (Paperback)
By: David A. Aaker
Simon & Schuster Ltd
Our Price : £8.02
more details
Blue Ocean Strategy, Expanded (Hardback)
By: W.Chan Kim, Renee A. Mauborgne
Harvard Business Review Press
Our Price : £19.55
more details
Traction (Paperback)
By: Gabriel Weinberg, Justin Mares
Penguin Books Ltd
Our Price : £12.40
more details
BROWSE FOR BOOKS IN RELATED CATEGORIES
 ECONOMICS, FINANCE, BUSINESS AND INDUSTRY
 business & management
 sales & marketing


Information provided by www.pickabook.co.uk
SHOPPING BASKET
  
Your basket is empty
  Total Items: 0
 

NEW
World’s Worst Superheroes
By: DAVID WALLIAMS
GET READY FOR SOME SUPERSIZED FUN!
add to basket

Inspiring
Maya Angelou
By: EVIE DAYE
add to basket

Inspiring
Jane Goodall
By: EVIE DAYE
add to basket

Inspiring
Marie Curie
By: EVIE DAYE
add to basket

New
Running My Own Race
By: ABENA EYESON
add to basket

New
No Cheese, Please!
By: NISHANI REED
A fun picture book for children with food allergies - full of friendship and super-cute characters!Little Mo the mouse is having a birthday party.
add to basket

New
My Brother Is a Superhero
By: DAVID SOLOMONS
Luke is massively annoyed about this, but when Zack is kidnapped by his arch-nemesis, Luke and his friends have only five days to find him and save the world...
add to basket

Picture Book
Thoughts from a Quiet Bench
By: KES GRAY
add to basket

Picture Book
Animal Actions: Snap Like a Crab
By:
The first title in a new preschool series from Guilherme Karsten.
add to basket