| Title:
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MARKETING 5E
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| By: |
Prof C. Lamb, Prof Joseph F. Hair, Prof Carl McDaniel |
| Format: |
Paperback |
| List price:
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£29.99 |
| Our price: |
£26.24 |
| Discount: |
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| You save:
|
£3.75 |
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| ISBN 10: |
0199079927 |
| ISBN 13: |
9780199079926 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
OXFORD UNIVERSITY PRESS SOUTHERN AFRICA |
| Pub. date: |
1 January, 2016 |
| Edition: |
5th Revised edition |
| Pages: |
512 |
| Description: |
Marketing 5e is prescribed in departments of Management, Marketing or Business Management at universities and universities of technology. It is an introductory level subject which is predominantly taught at first year level. Most universities teach Marketing over a semester. |
| Synopsis: |
Marketing 5e is prescribed in departments of Management, Marketing or Business Management at universities and universities of technology. It is an introductory level subject which is predominantly taught at first year level. Most universities teach Marketing over a semester. Marketing 5th Edition covers issues like pricing, product labelling and sponsorship and includes a wealth of examples to guide students through current topics such green marketing and marketing communication. This new edition is written in a more accessible way to assist students to grasp new concepts |
| Illustrations: |
4 x 1 (every second double page spread colour) Photos and diagrams. |
| Publication: |
South Africa |
| Imprint: |
Oxford University Press Southern Africa |
| Returns: |
Non-returnable |