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Item Details
| Title:
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MARKETING MADE SIMPLE
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| By: |
Paul Reynolds, Geoff Lancaster |
| Format: |
Paperback |
| List price:
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£23.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
075064771X |
| ISBN 13: |
9780750647717 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
11 March, 2002 |
| Series: |
Made Simple Series |
| Pages: |
272 |
| Description: |
Offering an overview of the basic marketing concepts and techniques, this book covers the developments in marketing thinking and practice, including topics such as Customer Relationship Management (CRM) and business-to-business marketing. It is intended for students, practitioners and others. |
| Synopsis: |
Marketing Made Simple is an introductory text offering an overview of all basic marketing concepts and techniques. The book covers the latest developments in marketing thinking and practice, including hot topics such as Customer Relationship Management (CRM) and business-to-business marketing. Packed with examples and vignettes, it offers a clear-sighted starting point of value to students, practitioners and those wishing to gain a better insight into the subject of marketing. |
| Illustrations: |
Illustrated |
| Publication: |
UK |
| Imprint: |
Made Simple |
| Returns: |
Returnable |
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