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Item Details
Title: MANAGEMENT OF MARKETING
By: Paul Davidson Reynolds, Geoff Lancaster
Format: Paperback

List price: £39.99
Our price: £35.99
Discount:
10% off
You save: £4.00
ISBN 10: 0750661038
ISBN 13: 9780750661034
Availability: Reprinting. This item may be subject to delays or cancellation.
 Delivery rates
Stock: Currently 0 available
Publisher: TAYLOR & FRANCIS LTD
Pub. date: 2 June, 2005
Pages: 424
Description: Covers the key topics of the marketing component of an MBA course and provides a balance of theory and application to ensure both aspects of the core concepts are covered. This book is accompanied by student and lecturer web sites providing additional material to enhance the points in the text and to ensure further learning.
Synopsis: The text provides information on the core elements of the subject of marketing without the depth that often surrounds these to ensure that the basic concepts are easily identifiable and accessible. Students on MBA courses often do not have time to read a long text as they are studying many subjects, therefore they require a good, basic guide pitched at the appropriate level to be able to be absorbed quickly but still provide enough of a strategic element to stretch them. Written by a successful author team, Management of Marketing covers the key topics of the marketing component of an MBA course and provides a good balance of theory and application to ensure both aspects of the core concepts are covered.
Illustrations: 1, black & white illustrations
Publication: UK
Imprint: Butterworth-Heinemann Ltd
Returns: Returnable
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