| Title:
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MARKETING AND RETAIL PHARMACY
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| By: |
Colin Gilligan, Robin Lowe, Peter Cattee |
| Format: |
Paperback |
| List price:
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£35.99 |
| Our price: |
£32.39 |
| Discount: |
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| You save:
|
£3.60 |
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| ISBN 10: |
1857752023 |
| ISBN 13: |
9781857752021 |
| Availability: |
Usually dispatched within 1-3 weeks.
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| Stock: |
Currently 0 available |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
1 July, 1996 |
| Pages: |
176 |
| Description: |
Based on the authors' experiences of working with a wide variety of retail pharmacies, this book is designed to provide pharmacists with a clear understanding of the nature of marketing, and the ways it can contribute to the effective management of their business. |
| Synopsis: |
Based on the authors' experiences of working with a wide variety of retail pharmacies, this book is designed to provide pharmacists with a clear understanding of the nature of marketing, and the ways it can contribute to the effective management of their business. It explains how marketing techniques can benefit retail pharmacy, and includes questions and checklists, examples and case histories. |
| Illustrations: |
1, black & white illustrations |
| Publication: |
UK |
| Imprint: |
Radcliffe Publishing Ltd |
| Returns: |
Returnable |