| Title:
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MARKETING MANAGEMENT AND STRATEGY
A READER |
| By: |
Dr. Philip T. Kotler, Keith K. Cox |
| Format: |
Paperback |
| List price:
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£55.99 |
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| ISBN 10: |
0135584531 |
| ISBN 13: |
9780135584538 |
| Publisher: |
PEARSON EDUCATION (US) |
| Pub. date: |
26 January, 1988 |
| Edition: |
United States ed of 4th revised ed |
| Pages: |
416 |
| Description: |
This collection of 39 articles provides a broad overview of various marketing situations drawn from real businesses and companies, introduces readers to analytical techniques, and illustrates the use of both behavioral and quantitative concepts. |
| Synopsis: |
This collection of 39 articles provides a broad overview of various marketing situations drawn from real businesses and companies, introduces readers to analytical techniques, and illustrates the use of both behavioral and quantitative concepts. |
| Illustrations: |
black & white illustrations |
| Publication: |
US |
| Imprint: |
Prentice Hall |
| Returns: |
Non-returnable |