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Item Details
Title: MARKETING MANAGEMENT AND STRATEGY
A READER
By: Dr. Philip T. Kotler, Keith K. Cox
Format: Paperback

List price: £55.99


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 0135584531
ISBN 13: 9780135584538
Publisher: PEARSON EDUCATION (US)
Pub. date: 26 January, 1988
Edition: United States ed of 4th revised ed
Pages: 416
Description: This collection of 39 articles provides a broad overview of various marketing situations drawn from real businesses and companies, introduces readers to analytical techniques, and illustrates the use of both behavioral and quantitative concepts.
Synopsis: This collection of 39 articles provides a broad overview of various marketing situations drawn from real businesses and companies, introduces readers to analytical techniques, and illustrates the use of both behavioral and quantitative concepts.
Illustrations: black & white illustrations
Publication: US
Imprint: Prentice Hall
Returns: Non-returnable
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