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Item Details
| Title:
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CONSUMPTION VALUES
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| By: |
Jagdish Sheth, etc., Bruce Newman |
| Format: |
Hardback |
| List price:
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£43.50 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0538805633 |
| ISBN 13: |
9780538805636 |
| Publisher: |
CENGAGE LEARNING, INC |
| Pub. date: |
31 January, 1991 |
| Pages: |
220 |
| Synopsis: |
This text presents a comprehensive theory of consumer behaviour that is operational and has been tested in more than 200 separate investigations involving a wide variety of products. The theory is applicable to consumer and industrial products; durable and nondurable products; and goods and services. Theoretical discussions explain consumer choice behaviour and also illustrate prediction and control. Step-by-step guidance is provided for implementing theory. Also included are sample questionnaires and instructions for various techniques of data analysis, which have been drawn from real-world contexts. |
| Illustrations: |
Illustrations, forms |
| Publication: |
US |
| Imprint: |
South-Western |
| Returns: |
Non-returnable |
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Ramadan and Eid al-Fitr
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
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