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Item Details
Title: GENES, CLIMATE, AND CONSUMPTION CULTURE
CONNECTING THE DOTS
By: Jagdish Sheth
Format: Paperback

List price: £40.99
Our price: £36.89
Discount:
10% off
You save: £4.10
ISBN 10: 1787434125
ISBN 13: 9781787434127
Availability: Usually dispatched within 3-5 days.
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Stock: Currently 1item in stock
Publisher: EMERALD PUBLISHING LIMITED
Pub. date: 19 August, 2017
Pages: 196
Description: Drawing from decades of research, Genes,Climate, and Consumption Culture: Connecting the Dots demonstrates howclimate dictates culture and consumption.
Synopsis: Drawing from decades of research, Genes, Climate, and Consumption Culture: Connecting the Dots demonstrates how climate dictates culture and consumption. The author shows that human genes are climatic adaptations over thousands of years of evolution, which has resulted in the dramatic differences between people's food, clothing, and shelter choices. Most importantly, the book discusses how many of the fundamental differences between cultures, with respect to time, space, friendship, and technology, are responses to their particular climate.Readers will learn how to challenge their assumptions about what types of products and services foreign markets want. They will learn how to examine local markets vis-a-vis climate and culture, either changing their products accordingly or delivering entirely new offerings.
Publication: UK
Imprint: Emerald Publishing Limited
Returns: Returnable
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