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Item Details
| Title:
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MARKETING THEORY
EVOLUTION AND EVALUATION |
| By: |
Jagdish Sheth, David M. Gardner, D.E. Garrett |
| Format: |
Paperback |
| List price:
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£179.95 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0471635278 |
| ISBN 13: |
9780471635277 |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
30 August, 1988 |
| Series: |
Wiley Theories in Marketing |
| Pages: |
256 |
| Description: |
This thought--provoking book chronicles the evolution of marketing theories and the rationales behind them. The authors present a typology for the twelve schools of marketing thought, and describe a comprehensive metatheoretical framework based on six basic criteria. |
| Synopsis: |
This thought--provoking book chronicles the evolution of marketing theories and the rationales behind them. The authors present a typology for the twelve schools of marketing thought, and describe a comprehensive metatheoretical framework based on six basic criteria. They also develop a list of concepts and axioms useful in generating a practical theory of marketing. References are extensive and include many pioneering, seldom--cited works. Graduate students and marketing professionals will find this a stimulating and practical work. |
| Illustrations: |
Ill. |
| Publication: |
US |
| Imprint: |
John Wiley & Sons Inc |
| Returns: |
Returnable |
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