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Item Details
Title:
DOES MARKETING NEED REFORM?
FRESH PERSPECTIVES ON THE FUTURE
By:
Jagdish N. Sheth, Rajendra S. Sisodia
Format:
Paperback
List price:
£51.99
Our price:
£46.79
Discount:
10
% off
You save:
£5.20
ISBN 10:
0765616998
ISBN 13:
9780765616999
Availability:
Usually dispatched within 1-3 weeks.
Delivery rates
Stock:
Currently
0
available
Publisher:
TAYLOR & FRANCIS INC
Pub. date:
1 January, 2006
Pages:
360
Description:
Many marketers fear that the field's time-worn principles are losing touch with realities. This book collects the insights of a select group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. It sets the agenda for a generation of marketing principles.
Synopsis:
Many marketers fear that the field's time-worn principles are losing touch with today's realities. "Does Marketing Need Reform?" collects the insights of a select group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. The book sets the agenda for a new generation of marketing principles. As the editors note in their introduction; "Marketing is a powerful force backed up by huge resources. It must be entrusted only to those with the wisdom to use it well." The contributors seek to understand and explain how and why marketing has veered significantly off course in order to steer it back in the right direction. The concepts and perspectives presented in this book will inspire a renewed commitment to the highest ideals of marketing - serving customers individually and society as a whole by synergistically aligning company, customer, and social interests.
Illustrations:
tables, figures, references, name & subject indexes
Publication:
US
Imprint:
M.E. Sharpe
Returns:
Returnable
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