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Item Details
| Title:
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CUSTOMER BEHAVIOUR
A MANAGERIAL PERSPECTIVE |
| By: |
Banwari Mittal, Michel Laroche, Jagdish N. Sheth |
| Format: |
Paperback |
| List price:
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£51.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0176406204 |
| ISBN 13: |
9780176406202 |
| Publisher: |
CENGAGE LEARNING EMEA |
| Pub. date: |
29 March, 2007 |
| Pages: |
250 |
| Description: |
Enriched with Canadian based cases and examples, this book focuses not only on the role of customers as buyers, but also on their role as users and payers. It follows a conceptually sound, six values framework that demonstrates the way in which customer behaviour is driven by the market values customers seek. |
| Synopsis: |
Enriched with Canadian based cases and examples, "Customer Behaviour" goes beyond the conventional approaches of most current textbooks, focusing not only on the role of customers as buyers, but also on their role as users and payers. This is the approach that most Canadian students will encounter as managers of businesses, where the emphasis is on developing marketing programs to create and deliver customer value based on customer behaviour concepts. The book follows a conceptually sound, six values framework that demonstrates the way in which customer behaviour is driven by the market values customers seek. |
| Publication: |
UK |
| Imprint: |
Nelson Canada |
| Returns: |
Returnable |
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