A THEORY OF POLITICAL CHOICE BEHAVIOR (HB)

ACCIDENTAL SCHOLAR

ADVANCES IN DISTRIBUTION CHANNEL RESEARCH (HB)

BREAKOUT STRATEGIES FOR EMERGING MARKETS (HB)

CHINDIA RISING (PB)

CLIENTS FOR LIFE

CLIENTS FOR LIFE (PB)

CONSUMPTION VALUES (HB)

CUSTOMER BEHAVIOUR (PB)

CUSTOMER RELATION MANAGEMENT (PB)

CUSTOMER RELATIONSHIP MANAGEMENT (HB)

CUSTOMER RELATIONSHIP MANAGEMENT IN THE DIGITAL AGE

CUSTOMER RELATIONSHIP MANAGEMENT IN THE DIGITAL AGE (HB)

DEREGULATION AND COMPETITION (HB)

DESIGNING COMPETITIVE STRATEGIES FOR GLOBAL MARKETING (HB)

DOES MARKETING NEED REFORM? (HB)

DOES MARKETING NEED REFORM? (PB)

DOES MARKETING NEED REFORM?: FRESH PERSPECTIVES ON THE FUTURE

DOES MARKETING NEED REFORM?: FRESH PERSPECTIVES ON THE FUTURE

DOES MARKETING NEED REFORM?: FRESH PERSPECTIVES ON THE FUTURE

E-BUSINESS BOOK (PB)

FIRMS OF ENDEARMENT (HB)

FIRMS OF ENDEARMENT (HB)

GENES, CLIMATE, AND CONSUMPTION CULTURE

GENES, CLIMATE, AND CONSUMPTION CULTURE

GENES, CLIMATE, AND CONSUMPTION CULTURE (PB)

GLOBAL OPERATIONS PERSPECTIVES (PB)

GLOBAL RULE OF THREE

GLOBAL RULE OF THREE (HB)

HANDBOOK OF RELATIONSHIP MARKETING

HANDBOOK OF RELATIONSHIP MARKETING

HANDBOOK OF RELATIONSHIP MARKETING (HB)

HANDBOOK OF RELATIONSHIP MARKETING (PB)

HANDBOOK OF VOCATIONAL EDUCATION AND TRAINING (HB)

KNOWLEDGE MANAGEMENT FOR THE TELECOMMUNICATIONS INDUSTRY

LEGENDS IN CONSUMER BEHAVIOR: JACOB JACOBY (HB)

LEGENDS IN CONSUMER BEHAVIOR: JAMES R. BETTMAN (HB)

LEGENDS IN CONSUMER BEHAVIOR: MORRIS B. HOLBROOK (HB)

LEGENDS IN CONSUMER BEHAVIOR: RUSSELL W. BELK (HB)

LEGENDS IN MARKETING: CHRISTIAN GRONROOS (HB)

LEGENDS IN MARKETING: GEORGE S. DAY (HB)

LEGENDS IN MARKETING: JAGDISH N SHETH (HB)

LEGENDS IN MARKETING: KENT B. MONROE (HB)

LEGENDS IN MARKETING: NARESH K. MALHOTRA (HB)

LEGENDS IN MARKETING: NARESH MALHOTRA (HB)

LEGENDS IN MARKETING: PAUL E. GREEN (HB)

LEGENDS IN MARKETING: PHILIP KOTLER (HB)

LEGENDS IN MARKETING: SHELBY D. HUNT (HB)

LEGENDS IN MARKETING: V. KUMAR (HB)

LEGENDS IN MARKETING: YORAM 'JERRY' WIND (HB)

MARKETING (PB)

MARKETING THEORY

MARKETING THEORY (PB)

PURPOSE-DRIVEN PRICING (HB)

RESEARCH IN CONSUMER BEHAVIOUR (HB)

RESEARCH IN CONSUMER BEHAVIOUR (HB)

RESEARCH IN CONSUMER BEHAVIOUR (HB)

RESEARCH IN MARKETING (HB)

RESEARCH IN MARKETING (HB)

RESEARCH IN MARKETING (HB)

RESEARCH IN MARKETING (HB)

RESEARCH IN MARKETING (HB)

RESEARCH IN MARKETING (HB)

RESEARCH IN MARKETING (HB)

RESEARCH IN MARKETING (HB)

RESEARCH IN MARKETING (HB)

RESEARCH IN MARKETING (HB)

RESEARCH IN MARKETING (HB)

RESEARCH IN MARKETING (HB)

RESEARCH IN MARKETING (HB)

RESEARCH METHODS (HB)

SELF-DESTRUCTIVE HABITS OF GOOD COMPANIES

STRATEGIC PERSPECTIVE ON THE MARKETING OF INFORMATION TECHNOLOGIES (HB)

TECTONIC SHIFT

TECTONIC SHIFT (HB)

THE 4 A'S OF MARKETING

THE 4 A'S OF MARKETING

THE 4 A'S OF MARKETING

THE 4 A'S OF MARKETING

THE 4 A'S OF MARKETING

THE 4 A'S OF MARKETING

THE 4 A'S OF MARKETING (HB)

THE 4 A'S OF MARKETING (PB)

THE ACCIDENTAL SCHOLAR

THE ACCIDENTAL SCHOLAR (HB)

THE BUSINESS SCHOOL IN THE TWENTY-FIRST CENTURY (HB)

THE RULE OF THREE

THE RULE OF THREE (PB)

THE SELF-DESTRUCTIVE HABITS OF GOOD COMPANIES (HB)

THE SELF-DESTRUCTIVE HABITS OF GOOD COMPANIES (PB)

THE SUSTAINABILITY EDGE (HB)

THEORETICAL FOUNDATIONS IN MARKETING ETHICS (HB)

VALUE SPACE (HB)

WILEY INTERNATIONAL ENCYCLOPEDIA OF MARKETING

WILEY INTERNATIONAL ENCYCLOPEDIA OF MARKETING (HB)