RESEARCH IN MARKETING by Atul Parvatiyar (Editor), Jagdish N. Sheth (Editor) ( 9780762302840 )

Item Details

Title:

RESEARCH IN MARKETING

By:

Atul Parvatiyar (Editor), Jagdish N. Sheth (Editor)

Format:

Hardback

List price:	£85.99
We believe that this item is permanently unavailable, and so we cannot source it.

ISBN 10:

0762302844

ISBN 13:

9780762302840

Publisher:

EMERALD PUBLISHING LIMITED

Pub. date:

18 December, 1997

Series:

Research in Marketing 13

Pages:

266

Description:

Part of a series on "Research in Marketing".

Synopsis:

This is the 13th volume in the series on "Research in Marketing".

Publication:

Imprint:

JAI Press Inc.

Returns:

Non-returnable

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A THEORY OF POLITICAL CHOICE BEHAVIOR (HB)

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CHINDIA RISING (PB)

CLIENTS FOR LIFE

CLIENTS FOR LIFE (PB)

CONSUMPTION VALUES (HB)

CUSTOMER BEHAVIOUR (PB)

CUSTOMER RELATION MANAGEMENT (PB)

CUSTOMER RELATIONSHIP MANAGEMENT (HB)

CUSTOMER RELATIONSHIP MANAGEMENT IN THE DIGITAL AGE

CUSTOMER RELATIONSHIP MANAGEMENT IN THE DIGITAL AGE (HB)

DEREGULATION AND COMPETITION (HB)

DESIGNING COMPETITIVE STRATEGIES FOR GLOBAL MARKETING (HB)

DOES MARKETING NEED REFORM? (HB)

DOES MARKETING NEED REFORM? (PB)

DOES MARKETING NEED REFORM?: FRESH PERSPECTIVES ON THE FUTURE

FIRMS OF ENDEARMENT (HB)

GENES, CLIMATE, AND CONSUMPTION CULTURE

GENES, CLIMATE, AND CONSUMPTION CULTURE (PB)

GLOBAL OPERATIONS PERSPECTIVES (PB)

GLOBAL RULE OF THREE

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HANDBOOK OF RELATIONSHIP MARKETING

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HANDBOOK OF RELATIONSHIP MARKETING (PB)

HANDBOOK OF VOCATIONAL EDUCATION AND TRAINING (HB)

LEGENDS IN CONSUMER BEHAVIOR: JACOB JACOBY (HB)

LEGENDS IN CONSUMER BEHAVIOR: JAMES R. BETTMAN (HB)

LEGENDS IN CONSUMER BEHAVIOR: MORRIS B. HOLBROOK (HB)

LEGENDS IN CONSUMER BEHAVIOR: RUSSELL W. BELK (HB)

LEGENDS IN MARKETING: CHRISTIAN GRONROOS (HB)

LEGENDS IN MARKETING: GEORGE S. DAY (HB)

LEGENDS IN MARKETING: JAGDISH N SHETH (HB)

LEGENDS IN MARKETING: KENT B. MONROE (HB)

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LEGENDS IN MARKETING: NARESH MALHOTRA (HB)

LEGENDS IN MARKETING: PAUL E. GREEN (HB)

LEGENDS IN MARKETING: PHILIP KOTLER (HB)

LEGENDS IN MARKETING: SHELBY D. HUNT (HB)

LEGENDS IN MARKETING: V. KUMAR (HB)

LEGENDS IN MARKETING: YORAM 'JERRY' WIND (HB)

MARKETING THEORY

MARKETING THEORY (PB)

PURPOSE-DRIVEN PRICING (HB)

RESEARCH IN CONSUMER BEHAVIOUR (HB)

RESEARCH IN MARKETING (HB)

RESEARCH METHODS (HB)

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THEORETICAL FOUNDATIONS IN MARKETING ETHICS (HB)

VALUE SPACE (HB)

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WILEY INTERNATIONAL ENCYCLOPEDIA OF MARKETING (HB)

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