| Title:
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MARKETING: AN INTRODUCTION
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| By: |
Gary Armstrong, Dr. Philip T. Kotler, Michael Harker |
| Format: |
Paperback |
| List price:
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£51.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1292017511 |
| ISBN 13: |
9781292017518 |
| Publisher: |
PEARSON EDUCATION LIMITED |
| Pub. date: |
6 August, 2015 |
| Edition: |
3rd Adapted edition |
| Pages: |
648 |
| Description: |
The third European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies. The authors prompt students to discover the concepts of marketing and translate them into real commercial practice for themselves. |
| Publication: |
UK |
| Imprint: |
Pearson Education Limited |
| Returns: |
Returnable |