| Title:
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PURPOSE-DRIVEN PRICING
LEVERAGING THE POWER OF PRICING FOR PROFIT AND SOCIETAL GOOD |
| By: |
Saloni Firasta-Vastani |
| Format: |
Hardback |
| List price:
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£31.99 |
| Our price: |
£28.79 |
| Discount: |
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| You save:
|
£3.20 |
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| ISBN 10: |
1032658940 |
| ISBN 13: |
9781032658940 |
| Availability: |
Usually dispatched within 3-5 days.
 Delivery
rates
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| Stock: |
Currently 3 available |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
17 June, 2024 |
| Pages: |
208 |
| Description: |
This book introduces the concept of leveraging the power of pricing for both profit and societal good, and clearly explains how it can be done. It shows how effective use of price can have prosocial impacts, such as helping to reduce carbon emissions, accelerating the adoption of eco-friendly products, and improving people''s health outcomes. |
| Illustrations: |
4 Tables, black and white; 14 Line drawings, black and white; 2 Halftones, black and white; 16 Illustrations, black and white |
| Returns: |
Returnable |