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Item Details
| Title:
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LEGENDS IN MARKETING: PHILIP KOTLER
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| By: |
Jagdish N. Sheth (Editor) |
| Format: |
Hardback |
| List price:
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£790.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
8132105192 |
| ISBN 13: |
9788132105190 |
| Publisher: |
SAGE PUBLICATIONS INDIA PVT LTD |
| Pub. date: |
23 December, 2011 |
| Edition: |
Nine Volume Set ed. |
| Series: |
Legends in Marketing |
| Pages: |
2435 |
| Description: |
Providing insight and historical perspective into one of the greatest marketing thinkers of the 20th century, Philip Kotler, this set reproduces seminal works and includes an interview with the legend. |
| Synopsis: |
The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of other scholars about their work.The series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field. This fifth set in the series, consisting of nine volumes, is a tribute to Philip Kotler. Known as one of the foremost authorities on marketing, a great listener and speaker, and a truly pioneering author, Professor Kotler is ranked as one of the six most influential business thinkers. This set includes:Volume 1: Marketing Theory and OrientationsEdited by: Ravi S AchrolVolume 2: Analytical MarketingEdited by: Robert C Blattberg Volume 3: Creating and Managing the Product MixEdited by: Venkatesh ShankarVolume 4: Improving the Role and Practice of MarketingEdited by: Tim AmblerVolume 5: Strategic MarketingEdited by: Glen UrbanVolume 6: Globalization and International Marketing CompetitionEdited by: Michael R CzinkotaVolume 7: Marketing in the New EconomyEdited by: Patrick J DuparcqVolume 8: Broadening the Concept and Applications of MarketingEdited by: William L WilkieVolume 9: Marketing: Its Social and Ethical SideEdited by: Paul N Bloom |
| Publication: |
India |
| Imprint: |
SAGE Publications India Pvt Ltd |
| Returns: |
Returnable |
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