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Item Details
Title: LEGENDS IN MARKETING: NARESH K. MALHOTRA
By: Jagdish N. Sheth (Editor)
Format: Hardback

List price: £790.00


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 8132105176
ISBN 13: 9788132105176
Publisher: SAGE PUBLICATIONS INDIA PVT LTD
Pub. date: 22 August, 2011
Edition: Nine Volume Set ed.
Series: Legends in Marketing
Pages: 3111
Description: This series is a comprehensive historical perspective into some of the greatest marketing legends of our time, reproducing some of their works as well as providing outsider research on the legends' work.
Synopsis: The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, supplemented by interviews of these legends as well as by the opinions of other scholars and experts about their work.The series comprises of various sets, each focused on the multiple ways in which a legend has contributed to the field. This fourth set in the series, consisting of 9 volumes, is a tribute to Naresh K Malhotra. Known as a consistently outstanding researcher, refreshingly innovative teacher, and truly pioneering author, Professor Malhotra is listed in Marquis' Who's Who in America continuously since the 51st edition, 1997, and in Who's Who in the World since 2000.This set includes:Volume 1: Research Methodology: Conjoint Analysis, Multidimensional Scaling, and Related TechniquesEditor: James AgarwalVolume 2: Research Methodology: Research Design and Data AnalysisEditor: Lan WuVolume 3: Consumer Behavior: Information Processing and Decision MakingEditor: Ashutosh R PatilVolume 4: Consumer Behavior: Attitude, Intention, and Choice BehaviorEditor: Tracey M KingVolume 5: Marketing Management and PolicyEditor: Can UslayVolume 6: International and Cross-cultural MarketingEditor: Francis M UlgadoVolume 7: Marketing of Services: Retailing and Health CareEditor: Charla Mathwick and Neale MartinVolume 8: Ethics, Quality of Life, and PedagogyEditor: Gina L MillerVolume 9: Management Information Systems, Technology, and MarketingEditor: Sung S Kim and Alka V Citrin
Publication: India
Imprint: SAGE Publications India Pvt Ltd
Returns: Returnable
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