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Item Details
| Title:
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ESSENTIALS OF BUSINESS RESEARCH
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| By: |
Prof Joseph F. Hair, Barry J. Babin, Arthur H. Money |
| Format: |
Paperback |
| List price:
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£70.50 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0471271365 |
| ISBN 13: |
9780471271369 |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
1 June, 2005 |
| Pages: |
464 |
| Description: |
Covering the essentials of business research for managers, the book includes coverage of the increasing role of knowledge management as well as how to conduct information-gathering activities more effectively in a rapidly changing business environment. |
| Synopsis: |
This book covers the essentials of business research for managers. It includes coverage of the increasing role of knowledge management as well as how to conduct information-gathering activities more effectively in a rapidly changing business environment. Because managers increasingly must make decisions based on almost unlimited information in data warehouses, this text provides substantially more coverage of data analysis than other texts. The authors recognize that most managers will not be data analysts. The straightforward, hands-on approach will make the book particularly successful in teaching advanced undergraduates and MBA students, both traditional and executive. |
| Illustrations: |
Illustrations |
| Publication: |
US |
| Imprint: |
John Wiley & Sons Inc |
| Returns: |
Returnable |
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