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Item Details
Title: WILEY INTERNATIONAL ENCYCLOPEDIA OF MARKETING
By: Jagdish Sheth, Naresh Malhotra
Format: Hardback

List price: £700.00
Our price: £630.00
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ISBN 10: 1405161787
ISBN 13: 9781405161787
Availability: Usually dispatched within 1-3 weeks.
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Stock: Currently 0 available
Publisher: JOHN WILEY AND SONS LTD
Pub. date: 10 December, 2010
Pages: 1732
Description: With 360 entries from over 500 global experts, the Encyclopedia offers one of the premier business reference sources available worldwide. Entries are arranged alphabetically within each subject volume. Each volume carries an index.
Synopsis: With over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide. * The 6-volume WIEM provides scholars and professionals with an international guide to marketing concepts and applications * The far-reaching new developments, challenges and opportunities that have arisen in recent years are fully reflected in the entries * Scholars and professionals will enjoy the flexible, multi-level structure, with entries ranging from topics summaries to short essays reviewing areas of development and debate * Entries are further extended by sophisticated cross-referencing both among volumes and between encyclopedia entries and external sources * The encyclopedia is also available online For ease of reference, the entries are arranged alphabetically within each of the subject volumes. Designed to encompass the scope of modern marketing, the volumes cover: * Volume 1: Marketing Strategy * Volume 2: Marketing Research * Volume 3: Consumer Behavior * Volume 4: Advertising and Integrated Communication * Volume 5: Product Innovation and Management * Volume 6: International Marketing
Illustrations: Illustrations
Publication: UK
Imprint: Wiley-Blackwell (an imprint of John Wiley & Sons Ltd)
Returns: Returnable
Some other items by this author:
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BASIC MARKETING RESEARCH (CD)
BASIC MARKETING RESEARCH (PB)
BREAKOUT STRATEGIES FOR EMERGING MARKETS (HB)
CHINDIA RISING (PB)
CLIENTS FOR LIFE
CLIENTS FOR LIFE (PB)
CONSUMPTION VALUES (HB)
CUSTOMER BEHAVIOUR (PB)
CUSTOMER RELATION MANAGEMENT (PB)
CUSTOMER RELATIONSHIP MANAGEMENT (HB)
CUSTOMER RELATIONSHIP MANAGEMENT IN THE DIGITAL AGE
CUSTOMER RELATIONSHIP MANAGEMENT IN THE DIGITAL AGE (HB)
DEREGULATION AND COMPETITION (HB)
DESIGNING COMPETITIVE STRATEGIES FOR GLOBAL MARKETING (HB)
DOES MARKETING NEED REFORM? (HB)
DOES MARKETING NEED REFORM? (PB)
DOES MARKETING NEED REFORM?: FRESH PERSPECTIVES ON THE FUTURE
DOES MARKETING NEED REFORM?: FRESH PERSPECTIVES ON THE FUTURE
DOES MARKETING NEED REFORM?: FRESH PERSPECTIVES ON THE FUTURE
ESSENTIALS OF MARKETING RESEARCH: AN APPLIED ORIENTATION (PB)
FIRMS OF ENDEARMENT (HB)
FIRMS OF ENDEARMENT (HB)
FUNDAMENTALS OF MARKETING RESEARCH (HB)
GENES, CLIMATE, AND CONSUMPTION CULTURE
GENES, CLIMATE, AND CONSUMPTION CULTURE
GENES, CLIMATE, AND CONSUMPTION CULTURE (PB)
GLOBAL OPERATIONS PERSPECTIVES (PB)
GLOBAL RULE OF THREE
GLOBAL RULE OF THREE (HB)
HANDBOOK OF RELATIONSHIP MARKETING
HANDBOOK OF RELATIONSHIP MARKETING
HANDBOOK OF RELATIONSHIP MARKETING (HB)
HANDBOOK OF RELATIONSHIP MARKETING (PB)
HANDBOOK OF VOCATIONAL EDUCATION AND TRAINING (HB)
LEGENDS IN CONSUMER BEHAVIOR: JACOB JACOBY (HB)
LEGENDS IN CONSUMER BEHAVIOR: JAMES R. BETTMAN (HB)
LEGENDS IN CONSUMER BEHAVIOR: MORRIS B. HOLBROOK (HB)
LEGENDS IN CONSUMER BEHAVIOR: RUSSELL W. BELK (HB)
LEGENDS IN MARKETING: CHRISTIAN GRONROOS (HB)
LEGENDS IN MARKETING: GEORGE S. DAY (HB)
LEGENDS IN MARKETING: JAGDISH N SHETH (HB)
LEGENDS IN MARKETING: KENT B. MONROE (HB)
LEGENDS IN MARKETING: NARESH K. MALHOTRA (HB)
LEGENDS IN MARKETING: NARESH MALHOTRA (HB)
LEGENDS IN MARKETING: PAUL E. GREEN (HB)
LEGENDS IN MARKETING: PHILIP KOTLER (HB)
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MARKETING RESEARCH
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MARKETING RESEARCH (HB)
MARKETING RESEARCH (HB)
MARKETING RESEARCH (HB)
MARKETING RESEARCH (PB)
MARKETING RESEARCH (PB)
MARKETING RESEARCH PROJECT MANUAL (PB)
MARKETING THEORY
MARKETING THEORY (PB)
OPERATIONS MANAGEMENT: PROCESSES AND SUPPLY CHAINS, [GLOBAL EDITION]
PURPOSE-DRIVEN PRICING (HB)
RESEARCH IN CONSUMER BEHAVIOUR (HB)
RESEARCH IN CONSUMER BEHAVIOUR (HB)
RESEARCH IN CONSUMER BEHAVIOUR (HB)
RESEARCH IN MARKETING (HB)
RESEARCH IN MARKETING (HB)
RESEARCH IN MARKETING (HB)
RESEARCH IN MARKETING (HB)
RESEARCH IN MARKETING (HB)
RESEARCH IN MARKETING (HB)
RESEARCH IN MARKETING (HB)
RESEARCH IN MARKETING (HB)
RESEARCH IN MARKETING (HB)
RESEARCH IN MARKETING (HB)
RESEARCH IN MARKETING (HB)
RESEARCH IN MARKETING (HB)
RESEARCH IN MARKETING (HB)
REVIEW OF MARKETING RESEARCH
REVIEW OF MARKETING RESEARCH
REVIEW OF MARKETING RESEARCH
REVIEW OF MARKETING RESEARCH
REVIEW OF MARKETING RESEARCH
REVIEW OF MARKETING RESEARCH
REVIEW OF MARKETING RESEARCH
REVIEW OF MARKETING RESEARCH
REVIEW OF MARKETING RESEARCH (HB)
REVIEW OF MARKETING RESEARCH (HB)
REVIEW OF MARKETING RESEARCH (HB)
REVIEW OF MARKETING RESEARCH (HB)
REVIEW OF MARKETING RESEARCH (HB)
REVIEW OF MARKETING RESEARCH (HB)
REVIEW OF MARKETING RESEARCH (HB)
REVIEW OF MARKETING RESEARCH (HB)
SELF-DESTRUCTIVE HABITS OF GOOD COMPANIES
SERUM ADENOSINE DEAMINASE ACTIVITY IN TYPE 2 DIABETES MELLITUS
SPSS 18.0 FOR BASIC MARKETING RESEARCH (CD)
SPSS STUDENT EDITION 11.0 (CD)
STRATEGIC PERSPECTIVE ON THE MARKETING OF INFORMATION TECHNOLOGIES (HB)
STUDY GUIDE WITH TECHNOLOGY MANUAL FOR BASIC MARKETING RESEARCH (PB)
STUDY GUIDE WITH TECHNOLOGY MANUAL FOR ESSENTIALS OF MARKETING RESEARCH (PB)
TECH MANUAL FOR SPSS, EXCEL AND SAS FOR MARKETING RESEARCH (PB)
TECTONIC SHIFT
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THE 4 A'S OF MARKETING
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THE 4 A'S OF MARKETING
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THE ACCIDENTAL SCHOLAR
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THE RULE OF THREE
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THE SELF-DESTRUCTIVE HABITS OF GOOD COMPANIES (HB)
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THE SUSTAINABILITY EDGE (HB)
THEORETICAL FOUNDATIONS IN MARKETING ETHICS (HB)
VALUE SPACE (HB)
WILEY INTERNATIONAL ENCYCLOPEDIA OF MARKETING

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