Visit our new collection website
www.collectionsforschool.co.uk
SCHOOL BOOKS
KEY STAGES
BEST SELLERS
BOOK AWARDS
NEW FICTION
HOME
FURTHER EDUCATION
SECONDARY
PRIMARY
COLLECTIONS
VIEW BASKET
CHECK-OUT
MY ACCOUNT
HELP
Title / ISBN13
ISBN / EAN
Author
Publisher
Series
Category
Email:
Subscribe to news & offers:
Need assistance?
Log In/Register
CATEGORY BROWSE
Arts
Agriculture
Biography
Business
Children's
Computing
Earth Sciences
Economics
Educational
Engineering
English Language Teaching (ELT)
Environment
Family
Fiction
Finance
Geography
Home
Humanities
Industry
Information
Information Technology
Interdisciplinary Subjects
Language
Law
Leisure Interests
Literature
Mathematics
Medicine
Planning
Practical Interests
Reference
Science
Social Sciences
Sport
Technology
Travel
Veterinary Science
ABOUT US
About Us
Contact Us
Terms & Conditions
Item Details
Title:
MARKET-DRIVEN THINKING
ACHIEVING CONTEXTUAL INTELLIGENCE
By:
Arch G. Woodside
Format:
Hardback
List price:
£62.99
Our price:
£56.69
Discount:
10
% off
You save:
£6.30
ISBN 10:
0750679018
ISBN 13:
9780750679015
Availability:
Usually dispatched within 1-3 weeks.
Delivery rates
Stock:
Currently
0
available
Publisher:
TAYLOR & FRANCIS LTD
Pub. date:
3 February, 2005
Pages:
324
Description:
Offers a useful mental model and tools for learning about how executives and customers think within marketplace contexts. This book examines the actual thinking and actions by executives and customers related to making marketplace decisions. It looks at thought and choice in both B2B (business-to-business) and B2C (business-to-consumer) contexts.
Synopsis:
Market-Driven Thinking provides a useful mental model and tools for learning about how executives and customers think within marketplace contexts. When the need to learn about how executives and customer think is recognized, a solution is usually implemented automatically, with no thought given to the relative worth of alternative methods to learn fill the need. Thus, the "dominant logics" (most often implemented methods) to learn about thinking are written surveys and focus group interviews--two research methods that that almost always fail to provide valid and useful answers on how and why executives and customers think the way they do. Through descriptive research, MDT examines the actual thinking and actions by executives and customers related to making marketplace decisions.The book aims to achieve three objectives: * Increase the reader's knowledge of the unconscious and conscious thinking processes of participants marketplace contexts * Provide research tools useful for revealing the unconscious and conscious thinking processes of executives and customers * Provide in-depth examples of these research tools in both business-to-business and business-to-consumer contexts This book asks how we actually go about thinking, examining this process and its influences within the context of B2B and B2C marketplaces in developed nations.
Illustrations:
Illustrations
Publication:
UK
Imprint:
Butterworth-Heinemann Ltd
Returns:
Returnable
Some other items by this author:
ADVANCES IN BUSINESS MARKETING (HB)
ADVANCES IN BUSINESS MARKETING (HB)
ADVANCES IN BUSINESS MARKETING (HB)
ADVANCES IN BUSINESS MARKETING (HB)
ADVANCES IN BUSINESS MARKETING AND PURCHASING (HB)
ADVANCES IN BUSINESS MARKETING AND PURCHASING (HB)
ADVANCES IN CULTURE, TOURISM AND HOSPITALITY RESEARCH
ADVANCES IN CULTURE, TOURISM AND HOSPITALITY RESEARCH
ADVANCES IN CULTURE, TOURISM AND HOSPITALITY RESEARCH (HB)
ADVANCES IN CULTURE, TOURISM AND HOSPITALITY RESEARCH (HB)
BAD TO GOOD
BAD TO GOOD (PB)
BRAND CHOICE (HB)
BUSINESS-TO-BUSINESS BRAND MANAGEMENT
BUSINESS-TO-BUSINESS BRAND MANAGEMENT (HB)
BUSINESS-TO-BUSINESS MARKETING MANAGEMENT
BUSINESS-TO-BUSINESS MARKETING MANAGEMENT (HB)
CASE STUDIES FOR INDUSTRIAL AND BUSINESS MARKETING (HB)
CASE STUDY RESEARCH
CASE STUDY RESEARCH
CASE STUDY RESEARCH (HB)
CONSUMER BEHAVIOR IN TOURISM AND HOSPITALITY RESEARCH
CONSUMER BEHAVIOR IN TOURISM AND HOSPITALITY RESEARCH
CONSUMER BEHAVIOR IN TOURISM AND HOSPITALITY RESEARCH (HB)
CONSUMER PSYCHOLOGY OF TOURISM, HOSPITALITY AND LEISURE, VOLUME 1 (HB)
CONSUMER PSYCHOLOGY OF TOURISM, HOSPITALITY AND LEISURE, VOLUME 2 (HB)
CREATING AND MANAGING INTERNATIONAL JOINT VENTURES (HB)
CREATING AND MANAGING SUPERIOR CUSTOMER VALUE
CREATING AND MANAGING SUPERIOR CUSTOMER VALUE (HB)
DEEP KNOWLEDGE OF B2B RELATIONSHIPS WITHIN AND ACROSS BORDERS
DEEP KNOWLEDGE OF B2B RELATIONSHIPS WITHIN AND ACROSS BORDERS (HB)
DESIGNING WINNING PRODUCTS
DESIGNING WINNING PRODUCTS (HB)
E-SERVICES ADOPTION
E-SERVICES ADOPTION
E-SERVICES ADOPTION (HB)
E-SERVICES ADOPTION (HB)
ESSAYS BY DISTINGUISHED MARKETING SCHOLARS OF THE SOCIETY FOR MARKETING ADVANCES
ESSAYS BY DISTINGUISHED MARKETING SCHOLARS OF THE SOCIETY FOR MARKETING ADVANCES (HB)
EVALUATING MARKETING ACTIONS AND OUTCOMES
EVALUATING MARKETING ACTIONS AND OUTCOMES (HB)
FIELD GUIDE TO CASE STUDY RESEARCH IN BUSINESS-TO-BUSINESS MARKETING AND PURCHASING
FIELD GUIDE TO CASE STUDY RESEARCH IN BUSINESS-TO-BUSINESS MARKETING AND PURCHASING (HB)
FIELD GUIDE TO CASE STUDY RESEARCH IN TOURISM, HOSPITALITY AND LEISURE
FIELD GUIDE TO CASE STUDY RESEARCH IN TOURISM, HOSPITALITY AND LEISURE (HB)
GETTING BETTER AT SENSEMAKING
GETTING BETTER AT SENSEMAKING (HB)
IMPROVING THE MARRIAGE OF MODELLING AND THEORY FOR ACCURATE FORECASTS OF OUTCOMES
IMPROVING THE MARRIAGE OF MODELLING AND THEORY FOR ACCURATE FORECASTS OF OUTCOMES
IMPROVING THE MARRIAGE OF MODELLING AND THEORY FOR ACCURATE FORECASTS OF OUTCOMES (HB)
INNOVATION AND DIFFUSION OF SOFTWARE TECHNOLOGY
INNOVATION AND DIFFUSION OF SOFTWARE TECHNOLOGY (HB)
INTERFIRM BUSINESS-TO-BUSINESS NETWORKS
INTERFIRM BUSINESS-TO-BUSINESS NETWORKS (HB)
LUXURY FASHION AND CULTURE
LUXURY FASHION AND CULTURE (HB)
MAKING TOUGH DECISIONS WELL AND BADLY
MAKING TOUGH DECISIONS WELL AND BADLY (HB)
MANAGING PRODUCT INNOVATION
MANAGING PRODUCT INNOVATION (HB)
MARKET-DRIVEN THINKING
MARKET-DRIVEN THINKING
MARKET-DRIVEN THINKING
MARKET-DRIVEN THINKING
MARKET-DRIVEN THINKING
MARKETING PLACES AND SPACES
MARKETING PLACES AND SPACES (HB)
MEASURING THE EFFECTIVENESS OF IMAGE AND LINKAGE ADVERTISING (HB)
ORGANIZATIONAL CULTURE, BUSINESS-TO-BUSINESS RELATIONSHIPS, AND INTERFIRM NETWORKS
ORGANIZATIONAL CULTURE, BUSINESS-TO-BUSINESS RELATIONSHIPS, AND INTERFIRM NETWORKS (HB)
PERSPECTIVES ON CROSS-CULTURAL, ETHNOGRAPHIC, BRAND IMAGE, STORYTELLING, UNCONSCIOUS NEEDS, AND HOSPITALITY GUEST RESEARCH
PERSPECTIVES ON CROSS-CULTURAL, ETHNOGRAPHIC, BRAND IMAGE, STORYTELLING, UNCONSCIOUS NEEDS, AND HOSPITALITY GUEST RESEARCH (HB)
STORYTELLING-CASE ARCHETYPE DECODING AND ASSIGNMENT MANUAL (SCADAM)
STORYTELLING-CASE ARCHETYPE DECODING AND ASSIGNMENT MANUAL (SCADAM) (HB)
SUSTAINING COMPETITIVE ADVANTAGE VIA BUSINESS INTELLIGENCE, KNOWLEDGE MANAGEMENT, AND SYSTEM DYNAMICS
SUSTAINING COMPETITIVE ADVANTAGE VIA BUSINESS INTELLIGENCE, KNOWLEDGE MANAGEMENT, AND SYSTEM DYNAMICS
SUSTAINING COMPETITIVE ADVANTAGE VIA BUSINESS INTELLIGENCE, KNOWLEDGE MANAGEMENT, AND SYSTEM DYNAMICS (HB)
SUSTAINING COMPETITIVE ADVANTAGE VIA BUSINESS INTELLIGENCE, KNOWLEDGE MANAGEMENT, AND SYSTEM DYNAMICS (HB)
TOURISM BEHAVI (HB)
TOURISM MANAGEMEN (HB)
TOURISM SENSEMAKING
TOURISM SENSEMAKING (HB)
TOURISM-MARKETING PERFORMANCE METRICS AND USEFULNESS AUDITING OF DESTINATION WEBSITES
TOURISM-MARKETING PERFORMANCE METRICS AND USEFULNESS AUDITING OF DESTINATION WEBSITES (HB)
TOURISTS' BEHAVIORS AND EVALUATIONS
TOURISTS' BEHAVIORS AND EVALUATIONS (HB)
TOURISTS' PERCEPTIONS AND ASSESSMENTS
TOURISTS' PERCEPTIONS AND ASSESSMENTS (HB)
TRADE TALES
TRADE TALES
TRADE TALES (HB)
TRAINING EXERCISES FOR IMPROVING SENSEMAKING SKILLS (HB)
VISIONARY PRICING
VISIONARY PRICING (HB)
TOP SELLERS IN THIS CATEGORY
Building a Storybrand
(Paperback)
By:
Donald Miller
Thomas Nelson Publishers
Our Price :
£10.94
Blue Ocean Strategy, Expanded
(Hardback)
By:
W.Chan Kim, Renee A. Mauborgne
Harvard Business Review Press
Our Price :
£19.55
The Automatic Customer
(Paperback)
By:
John Warrillow
Penguin Books Ltd
Our Price :
£8.02
Consumer Behavior: Buying, Having, and Being Plus MyMarketingLab with Pearson eText
(Mixed media product)
By:
Michael G. Solomon
Pearson Education Limited
Our Price :
£20.40
The 22 Immutable Laws Of Marketing
(Paperback)
By:
Al Ries, Jack Trout
Profile Books Ltd
Our Price :
£7.29
BROWSE FOR BOOKS IN RELATED CATEGORIES
ECONOMICS, FINANCE, BUSINESS AND INDUSTRY
business & management
sales & marketing
Information provided by
www.pickabook.co.uk
SHOPPING BASKET
Your basket is empty
Total Items:
0
Tweet this!
Stumble Upon
Blogger
Delicious
Digg
Facebook
AddThis
NEW
Ramadan and Eid al-Fitr
By:
SARA KHAN
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
Learning
That''s My Story!: Drama for Confidence, Communication and C...
By:
ADAM POWER-ANNAND
The ability to communicate is an essential life skill for all children, underpinning their confidence, personal and social wellbeing, and sense of self.
Learning
Power of 2
By:
DAVID JOSEPH SHARP
Learning
Reading Lessons
By:
CAROL ATHERTON
Easter
Greg the Sausage Roll: Egg-cellent Easter Adventure
By:
MARK HOYLE
Easter
Dear Easter Bunny
By:
MAXINE LEE-MACKIE
Easter
We''re Going on an Egg Hunt
By:
GOLDIE HAWK
Picture Book
Bowerbird
By:
JULIA DONALDSON
Picture Book
Mummy and Me
By:
LYDIA BRIGHT
