ADVANCES IN BUSINESS MARKETING (HB)

ADVANCES IN BUSINESS MARKETING (HB)

ADVANCES IN BUSINESS MARKETING (HB)

ADVANCES IN BUSINESS MARKETING AND PURCHASING (HB)

ADVANCES IN BUSINESS MARKETING AND PURCHASING (HB)

ADVANCES IN CULTURE, TOURISM AND HOSPITALITY RESEARCH

ADVANCES IN CULTURE, TOURISM AND HOSPITALITY RESEARCH

ADVANCES IN CULTURE, TOURISM AND HOSPITALITY RESEARCH (HB)

ADVANCES IN CULTURE, TOURISM AND HOSPITALITY RESEARCH (HB)

BAD TO GOOD

BAD TO GOOD (PB)

BRAND CHOICE (HB)

BUSINESS-TO-BUSINESS BRAND MANAGEMENT

BUSINESS-TO-BUSINESS BRAND MANAGEMENT (HB)

BUSINESS-TO-BUSINESS MARKETING MANAGEMENT

BUSINESS-TO-BUSINESS MARKETING MANAGEMENT (HB)

CASE STUDIES FOR INDUSTRIAL AND BUSINESS MARKETING (HB)

CASE STUDY RESEARCH

CASE STUDY RESEARCH

CASE STUDY RESEARCH (HB)

CONSUMER BEHAVIOR IN TOURISM AND HOSPITALITY RESEARCH

CONSUMER BEHAVIOR IN TOURISM AND HOSPITALITY RESEARCH

CONSUMER BEHAVIOR IN TOURISM AND HOSPITALITY RESEARCH (HB)

CONSUMER PSYCHOLOGY OF TOURISM, HOSPITALITY AND LEISURE, VOLUME 1 (HB)

CONSUMER PSYCHOLOGY OF TOURISM, HOSPITALITY AND LEISURE, VOLUME 2 (HB)

CREATING AND MANAGING INTERNATIONAL JOINT VENTURES (HB)

CREATING AND MANAGING SUPERIOR CUSTOMER VALUE

CREATING AND MANAGING SUPERIOR CUSTOMER VALUE (HB)

DEEP KNOWLEDGE OF B2B RELATIONSHIPS WITHIN AND ACROSS BORDERS

DEEP KNOWLEDGE OF B2B RELATIONSHIPS WITHIN AND ACROSS BORDERS (HB)

DESIGNING WINNING PRODUCTS

DESIGNING WINNING PRODUCTS (HB)

E-SERVICES ADOPTION

E-SERVICES ADOPTION

E-SERVICES ADOPTION (HB)

E-SERVICES ADOPTION (HB)

ESSAYS BY DISTINGUISHED MARKETING SCHOLARS OF THE SOCIETY FOR MARKETING ADVANCES

ESSAYS BY DISTINGUISHED MARKETING SCHOLARS OF THE SOCIETY FOR MARKETING ADVANCES (HB)

EVALUATING MARKETING ACTIONS AND OUTCOMES

EVALUATING MARKETING ACTIONS AND OUTCOMES (HB)

FIELD GUIDE TO CASE STUDY RESEARCH IN BUSINESS-TO-BUSINESS MARKETING AND PURCHASING

FIELD GUIDE TO CASE STUDY RESEARCH IN BUSINESS-TO-BUSINESS MARKETING AND PURCHASING (HB)

FIELD GUIDE TO CASE STUDY RESEARCH IN TOURISM, HOSPITALITY AND LEISURE

FIELD GUIDE TO CASE STUDY RESEARCH IN TOURISM, HOSPITALITY AND LEISURE (HB)

GETTING BETTER AT SENSEMAKING

GETTING BETTER AT SENSEMAKING (HB)

IMPROVING THE MARRIAGE OF MODELLING AND THEORY FOR ACCURATE FORECASTS OF OUTCOMES

IMPROVING THE MARRIAGE OF MODELLING AND THEORY FOR ACCURATE FORECASTS OF OUTCOMES

IMPROVING THE MARRIAGE OF MODELLING AND THEORY FOR ACCURATE FORECASTS OF OUTCOMES (HB)

INNOVATION AND DIFFUSION OF SOFTWARE TECHNOLOGY

INNOVATION AND DIFFUSION OF SOFTWARE TECHNOLOGY (HB)

INTERFIRM BUSINESS-TO-BUSINESS NETWORKS

INTERFIRM BUSINESS-TO-BUSINESS NETWORKS (HB)

LUXURY FASHION AND CULTURE

LUXURY FASHION AND CULTURE (HB)

MAKING TOUGH DECISIONS WELL AND BADLY

MAKING TOUGH DECISIONS WELL AND BADLY (HB)

MANAGING PRODUCT INNOVATION

MANAGING PRODUCT INNOVATION (HB)

MARKET-DRIVEN THINKING

MARKET-DRIVEN THINKING

MARKET-DRIVEN THINKING

MARKET-DRIVEN THINKING

MARKET-DRIVEN THINKING

MARKET-DRIVEN THINKING (HB)

MARKETING PLACES AND SPACES

MARKETING PLACES AND SPACES (HB)

MEASURING THE EFFECTIVENESS OF IMAGE AND LINKAGE ADVERTISING (HB)

ORGANIZATIONAL CULTURE, BUSINESS-TO-BUSINESS RELATIONSHIPS, AND INTERFIRM NETWORKS

ORGANIZATIONAL CULTURE, BUSINESS-TO-BUSINESS RELATIONSHIPS, AND INTERFIRM NETWORKS (HB)

PERSPECTIVES ON CROSS-CULTURAL, ETHNOGRAPHIC, BRAND IMAGE, STORYTELLING, UNCONSCIOUS NEEDS, AND HOSPITALITY GUEST RESEARCH

PERSPECTIVES ON CROSS-CULTURAL, ETHNOGRAPHIC, BRAND IMAGE, STORYTELLING, UNCONSCIOUS NEEDS, AND HOSPITALITY GUEST RESEARCH (HB)

STORYTELLING-CASE ARCHETYPE DECODING AND ASSIGNMENT MANUAL (SCADAM)

STORYTELLING-CASE ARCHETYPE DECODING AND ASSIGNMENT MANUAL (SCADAM) (HB)

SUSTAINING COMPETITIVE ADVANTAGE VIA BUSINESS INTELLIGENCE, KNOWLEDGE MANAGEMENT, AND SYSTEM DYNAMICS

SUSTAINING COMPETITIVE ADVANTAGE VIA BUSINESS INTELLIGENCE, KNOWLEDGE MANAGEMENT, AND SYSTEM DYNAMICS

SUSTAINING COMPETITIVE ADVANTAGE VIA BUSINESS INTELLIGENCE, KNOWLEDGE MANAGEMENT, AND SYSTEM DYNAMICS (HB)

SUSTAINING COMPETITIVE ADVANTAGE VIA BUSINESS INTELLIGENCE, KNOWLEDGE MANAGEMENT, AND SYSTEM DYNAMICS (HB)

TOURISM BEHAVI (HB)

TOURISM MANAGEMEN (HB)

TOURISM SENSEMAKING

TOURISM SENSEMAKING (HB)

TOURISM-MARKETING PERFORMANCE METRICS AND USEFULNESS AUDITING OF DESTINATION WEBSITES

TOURISM-MARKETING PERFORMANCE METRICS AND USEFULNESS AUDITING OF DESTINATION WEBSITES (HB)

TOURISTS' BEHAVIORS AND EVALUATIONS

TOURISTS' BEHAVIORS AND EVALUATIONS (HB)

TOURISTS' PERCEPTIONS AND ASSESSMENTS

TOURISTS' PERCEPTIONS AND ASSESSMENTS (HB)

TRADE TALES

TRADE TALES

TRADE TALES (HB)

TRAINING EXERCISES FOR IMPROVING SENSEMAKING SKILLS (HB)

VISIONARY PRICING

VISIONARY PRICING (HB)