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Item Details
Title:
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BUSINESS-TO-BUSINESS MARKETING MANAGEMENT
STRATEGIES, CASES AND SOLUTIONS |
By: |
Mark S. Glynn (Editor), Arch G. Woodside (Editor) |
Format: |
Electronic book text |
List price:
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£86.99 |
We currently do not stock this item, please contact the publisher directly for
further information.
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ISBN 10: |
178052577X |
ISBN 13: |
9781780525778 |
Publisher: |
EMERALD PUBLISHING LIMITED |
Pub. date: |
4 April, 2012 |
Edition: |
New ed. |
Series: |
Advances in Business Marketing and Purchasing 18 |
Pages: |
360 |
Description: |
This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts. |
Synopsis: |
This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts. The topic coverage is broad and deep. The intent is for the book to help answer four questions: (1) what questions should executives ask when crafting and implementing effective strategies in B2B contexts; (2) what tentative answers may be useful for executives to consider to these questions; (3) what skills in crafting strategies and decisions are necessary for executives to excel in for achieving effective outcomes consistently; and how should the B2B go about acquiring these skills? |
Publication: |
UK |
Imprint: |
Emerald Publishing Limited |
Returns: |
Non-returnable |
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Ramadan and Eid al-Fitr
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
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