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Item Details
Title: BUSINESS-TO-BUSINESS MARKETING MANAGEMENT
STRATEGIES, CASES AND SOLUTIONS
By: Mark S. Glynn (Editor), Arch G. Woodside (Editor)
Format: Hardback

List price: £91.99
Our price: £82.79
Discount:
10% off
You save: £9.20
ISBN 10: 1780525761
ISBN 13: 9781780525761
Availability: Usually dispatched within 1-3 weeks.
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Publisher: EMERALD PUBLISHING LIMITED
Pub. date: 4 April, 2012
Series: Advances in Business Marketing and Purchasing 18
Pages: 360
Description: This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts.
Synopsis: This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts. The topic coverage is broad and deep. The intent is for the book to help answer four questions: (1) what questions should executives ask when crafting and implementing effective strategies in B2B contexts; (2) what tentative answers may be useful for executives to consider to these questions; (3) what skills in crafting strategies and decisions are necessary for executives to excel in for achieving effective outcomes consistently; and how should the B2B go about acquiring these skills?
Publication: UK
Imprint: Emerald Publishing Limited
Returns: Returnable
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ADVANCES IN BUSINESS MARKETING (HB)
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CASE STUDIES FOR INDUSTRIAL AND BUSINESS MARKETING (HB)
CASE STUDY RESEARCH
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CONSUMER PSYCHOLOGY OF TOURISM, HOSPITALITY AND LEISURE, VOLUME 1 (HB)
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CREATING AND MANAGING INTERNATIONAL JOINT VENTURES (HB)
CREATING AND MANAGING SUPERIOR CUSTOMER VALUE
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DEEP KNOWLEDGE OF B2B RELATIONSHIPS WITHIN AND ACROSS BORDERS
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DESIGNING WINNING PRODUCTS
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E-SERVICES ADOPTION
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ESSAYS BY DISTINGUISHED MARKETING SCHOLARS OF THE SOCIETY FOR MARKETING ADVANCES
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EVALUATING MARKETING ACTIONS AND OUTCOMES
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FIELD GUIDE TO CASE STUDY RESEARCH IN BUSINESS-TO-BUSINESS MARKETING AND PURCHASING
FIELD GUIDE TO CASE STUDY RESEARCH IN BUSINESS-TO-BUSINESS MARKETING AND PURCHASING (HB)
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GETTING BETTER AT SENSEMAKING
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IMPROVING THE MARRIAGE OF MODELLING AND THEORY FOR ACCURATE FORECASTS OF OUTCOMES
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INNOVATION AND DIFFUSION OF SOFTWARE TECHNOLOGY
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INTERFIRM BUSINESS-TO-BUSINESS NETWORKS
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MAKING TOUGH DECISIONS WELL AND BADLY
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MARKET-DRIVEN THINKING
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ORGANIZATIONAL CULTURE, BUSINESS-TO-BUSINESS RELATIONSHIPS, AND INTERFIRM NETWORKS
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PERSPECTIVES ON CROSS-CULTURAL, ETHNOGRAPHIC, BRAND IMAGE, STORYTELLING, UNCONSCIOUS NEEDS, AND HOSPITALITY GUEST RESEARCH
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