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Item Details
Title: BUSINESS-TO-BUSINESS MARKETING MANAGEMENT
STRATEGIES, CASES AND SOLUTIONS
By: Mark S. Glynn (Editor), Arch G. Woodside (Editor)
Format: Hardback

List price: £91.99
Our price: £82.79
Discount:
10% off
You save: £9.20
ISBN 10: 1780525761
ISBN 13: 9781780525761
Availability: Usually dispatched within 1-3 weeks.
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Stock: Currently 0 available
Publisher: EMERALD PUBLISHING LIMITED
Pub. date: 4 April, 2012
Series: Advances in Business Marketing and Purchasing 18
Pages: 360
Description: This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts.
Synopsis: This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts. The topic coverage is broad and deep. The intent is for the book to help answer four questions: (1) what questions should executives ask when crafting and implementing effective strategies in B2B contexts; (2) what tentative answers may be useful for executives to consider to these questions; (3) what skills in crafting strategies and decisions are necessary for executives to excel in for achieving effective outcomes consistently; and how should the B2B go about acquiring these skills?
Publication: UK
Imprint: Emerald Publishing Limited
Returns: Returnable
Some other items by this author:
ADVANCES IN BUSINESS MARKETING (HB)
ADVANCES IN BUSINESS MARKETING (HB)
ADVANCES IN BUSINESS MARKETING (HB)
ADVANCES IN BUSINESS MARKETING (HB)
ADVANCES IN BUSINESS MARKETING AND PURCHASING (HB)
ADVANCES IN BUSINESS MARKETING AND PURCHASING (HB)
ADVANCES IN CULTURE, TOURISM AND HOSPITALITY RESEARCH
ADVANCES IN CULTURE, TOURISM AND HOSPITALITY RESEARCH
ADVANCES IN CULTURE, TOURISM AND HOSPITALITY RESEARCH (HB)
ADVANCES IN CULTURE, TOURISM AND HOSPITALITY RESEARCH (HB)
BAD TO GOOD
BAD TO GOOD (PB)
BRAND CHOICE (HB)
BUSINESS-TO-BUSINESS BRAND MANAGEMENT
BUSINESS-TO-BUSINESS BRAND MANAGEMENT (HB)
BUSINESS-TO-BUSINESS MARKETING MANAGEMENT
CASE STUDIES FOR INDUSTRIAL AND BUSINESS MARKETING (HB)
CASE STUDY RESEARCH
CASE STUDY RESEARCH
CASE STUDY RESEARCH (HB)
CONSUMER BEHAVIOR IN TOURISM AND HOSPITALITY RESEARCH
CONSUMER BEHAVIOR IN TOURISM AND HOSPITALITY RESEARCH
CONSUMER BEHAVIOR IN TOURISM AND HOSPITALITY RESEARCH (HB)
CONSUMER PSYCHOLOGY OF TOURISM, HOSPITALITY AND LEISURE, VOLUME 1 (HB)
CONSUMER PSYCHOLOGY OF TOURISM, HOSPITALITY AND LEISURE, VOLUME 2 (HB)
CREATING AND MANAGING INTERNATIONAL JOINT VENTURES (HB)
CREATING AND MANAGING SUPERIOR CUSTOMER VALUE
CREATING AND MANAGING SUPERIOR CUSTOMER VALUE (HB)
DEEP KNOWLEDGE OF B2B RELATIONSHIPS WITHIN AND ACROSS BORDERS
DEEP KNOWLEDGE OF B2B RELATIONSHIPS WITHIN AND ACROSS BORDERS (HB)
DESIGNING WINNING PRODUCTS
DESIGNING WINNING PRODUCTS (HB)
E-SERVICES ADOPTION
E-SERVICES ADOPTION
E-SERVICES ADOPTION (HB)
E-SERVICES ADOPTION (HB)
ESSAYS BY DISTINGUISHED MARKETING SCHOLARS OF THE SOCIETY FOR MARKETING ADVANCES
ESSAYS BY DISTINGUISHED MARKETING SCHOLARS OF THE SOCIETY FOR MARKETING ADVANCES (HB)
EVALUATING MARKETING ACTIONS AND OUTCOMES
EVALUATING MARKETING ACTIONS AND OUTCOMES (HB)
FIELD GUIDE TO CASE STUDY RESEARCH IN BUSINESS-TO-BUSINESS MARKETING AND PURCHASING
FIELD GUIDE TO CASE STUDY RESEARCH IN BUSINESS-TO-BUSINESS MARKETING AND PURCHASING (HB)
FIELD GUIDE TO CASE STUDY RESEARCH IN TOURISM, HOSPITALITY AND LEISURE
FIELD GUIDE TO CASE STUDY RESEARCH IN TOURISM, HOSPITALITY AND LEISURE (HB)
GETTING BETTER AT SENSEMAKING
GETTING BETTER AT SENSEMAKING (HB)
IMPROVING THE MARRIAGE OF MODELLING AND THEORY FOR ACCURATE FORECASTS OF OUTCOMES
IMPROVING THE MARRIAGE OF MODELLING AND THEORY FOR ACCURATE FORECASTS OF OUTCOMES
IMPROVING THE MARRIAGE OF MODELLING AND THEORY FOR ACCURATE FORECASTS OF OUTCOMES (HB)
INNOVATION AND DIFFUSION OF SOFTWARE TECHNOLOGY
INNOVATION AND DIFFUSION OF SOFTWARE TECHNOLOGY (HB)
INTERFIRM BUSINESS-TO-BUSINESS NETWORKS
INTERFIRM BUSINESS-TO-BUSINESS NETWORKS (HB)
LUXURY FASHION AND CULTURE
LUXURY FASHION AND CULTURE (HB)
MAKING TOUGH DECISIONS WELL AND BADLY
MAKING TOUGH DECISIONS WELL AND BADLY (HB)
MANAGING PRODUCT INNOVATION
MANAGING PRODUCT INNOVATION (HB)
MARKET-DRIVEN THINKING
MARKET-DRIVEN THINKING
MARKET-DRIVEN THINKING
MARKET-DRIVEN THINKING
MARKET-DRIVEN THINKING
MARKET-DRIVEN THINKING (HB)
MARKETING PLACES AND SPACES
MARKETING PLACES AND SPACES (HB)
MEASURING THE EFFECTIVENESS OF IMAGE AND LINKAGE ADVERTISING (HB)
ORGANIZATIONAL CULTURE, BUSINESS-TO-BUSINESS RELATIONSHIPS, AND INTERFIRM NETWORKS
ORGANIZATIONAL CULTURE, BUSINESS-TO-BUSINESS RELATIONSHIPS, AND INTERFIRM NETWORKS (HB)
PERSPECTIVES ON CROSS-CULTURAL, ETHNOGRAPHIC, BRAND IMAGE, STORYTELLING, UNCONSCIOUS NEEDS, AND HOSPITALITY GUEST RESEARCH
PERSPECTIVES ON CROSS-CULTURAL, ETHNOGRAPHIC, BRAND IMAGE, STORYTELLING, UNCONSCIOUS NEEDS, AND HOSPITALITY GUEST RESEARCH (HB)
STORYTELLING-CASE ARCHETYPE DECODING AND ASSIGNMENT MANUAL (SCADAM)
STORYTELLING-CASE ARCHETYPE DECODING AND ASSIGNMENT MANUAL (SCADAM) (HB)
SUSTAINING COMPETITIVE ADVANTAGE VIA BUSINESS INTELLIGENCE, KNOWLEDGE MANAGEMENT, AND SYSTEM DYNAMICS
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TOURISM BEHAVI (HB)
TOURISM MANAGEMEN (HB)
TOURISM SENSEMAKING
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TOURISM-MARKETING PERFORMANCE METRICS AND USEFULNESS AUDITING OF DESTINATION WEBSITES
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TOURISTS' BEHAVIORS AND EVALUATIONS
TOURISTS' BEHAVIORS AND EVALUATIONS (HB)
TOURISTS' PERCEPTIONS AND ASSESSMENTS
TOURISTS' PERCEPTIONS AND ASSESSMENTS (HB)
TRADE TALES
TRADE TALES
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TRAINING EXERCISES FOR IMPROVING SENSEMAKING SKILLS (HB)
VISIONARY PRICING
VISIONARY PRICING (HB)

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