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Item Details
| Title:
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ADVANCES IN BUSINESS MARKETING AND PURCHASING
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| Volume: |
v. 6 |
| By: |
Arch G. Woodside (Editor) |
| Format: |
Hardback |
| List price:
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£53.00 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1559387351 |
| ISBN 13: |
9781559387354 |
| Publisher: |
ELSEVIER SCIENCE & TECHNOLOGY |
| Series: |
Advances in Business Marketing and Purchasing Vol 6 |
| Pages: |
310 |
| Description: |
This sixth volume in the series acts as a handbook for business marketing. Topics covered by the book include strategic management and business marketing, organizational buying in the quality revolution, and effective product decision-making in the industrial environment. |
| Publication: |
UK |
| Imprint: |
JAI Press Inc. |
| Returns: |
Non-returnable |
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