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Item Details
| Title:
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INNOVATION AND DIFFUSION OF SOFTWARE TECHNOLOGY
MAPPING STRATEGIES |
| By: |
Hugh Pattinson, Arch G. Woodside |
| Format: |
Electronic book text |
| List price:
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£130.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0080553362 |
| ISBN 13: |
9780080553368 |
| Publisher: |
EMERALD PUBLISHING LIMITED |
| Pub. date: |
1 June, 2007 |
| Edition: |
New ed. |
| Pages: |
488 |
| Description: |
Examines B2B decision making processes for software application development. This book provides DSA Models, event chronology maps, and cognitive maps for a more comprehensive analysis. It includes individual case study and cross-case findings for theory development. |
| Synopsis: |
This book examines B2B decision making processes for software application development. To learn what really happens and why it happens, this study provides a multi-level hermeneutic system starting with written accounts of decision-making associated with development and delivery of new software applications these accounts are then revisited through multiple rounds of researcher and informant interpretations. The framework and supporting analysis is applied to six application software case studies that created new Internet-based software applications which were either disruptive or supporting disruptive innovations. The findings from six case studies suggest that the hermeneutic research framework proposals provide a strong systematic platform to analyse and interpret decision-making with deep prospective, introspective, retrospective, and with imaginatively unbounded current and future perspectives.The author, Arch Woodside received the 1998 Living Legend in Marketing Award. This book is International in scope. It provides DSA Models, event chronology maps, and cognitive maps for more comprehensive analysis. It includes individual case study and cross-case findings for new theory development. |
| Publication: |
UK |
| Imprint: |
Elsevier Science Ltd |
| Returns: |
Non-returnable |
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