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Item Details
| Title:
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VISIONARY PRICING
REFLECTIONS AND ADVANCES IN HONOR OF DAN NIMER |
| By: |
Gerald E. Smith (Editor), Arch G. Woodside |
| Format: |
Electronic book text |
| List price:
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£75.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
178052997X |
| ISBN 13: |
9781780529974 |
| Publisher: |
EMERALD PUBLISHING LIMITED |
| Pub. date: |
29 November, 2012 |
| Series: |
Advances in Business Marketing and Purchasing 19 |
| Pages: |
392 |
| Description: |
Presents the thinking from preeminent pricing thought leaders from North America, Europe, and Asia who originally came together many years ago to encourage the development of pricing. In this book, they assess the present and future destiny of pricing, pricing innovation, and pricing paradigms that are influencing the evolution of pricing. |
| Synopsis: |
"Visionary Pricing" is dedicated to Dan Nimer, pioneer of pricing and price management. The volume features leading edge thinking from today's preeminent pricing thought leaders from North America, Europe, and Asia who originally came together 30 years ago to encourage the development of pricing. They now assess the present and future destiny of pricing, pricing innovation, and pricing paradigms that are influencing the evolution of pricing throughout the world. The volume contains four sections: section 1 interviews Nimer and presents his views on the emergence of value-based pricing as an influential pricing paradigm of the 21st century; section 2 focuses on pricing strategy and competitive advantage; section 3 focuses on the difining role of value in pricing; and section 4 focuses on pricing capability and innovation. |
| Publication: |
UK |
| Imprint: |
Emerald Publishing Limited |
| Returns: |
Non-returnable |
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