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Item Details
Title:
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DESIGNING WINNING PRODUCTS
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By: |
Arch G. Woodside (Editor), Timo Liukko (Editor), Ari Lehtonen (Editor) |
Format: |
Electronic book text |
List price:
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£83.99 |
We currently do not stock this item, please contact the publisher directly for
further information.
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ISBN 10: |
1849500606 |
ISBN 13: |
9781849500609 |
Publisher: |
EMERALD PUBLISHING LIMITED |
Pub. date: |
20 December, 2000 |
Series: |
Advances in Business Marketing and Purchasing 10 |
Pages: |
324 |
Description: |
Intended for marketing executives, new product/service managers, and marketing research professionals, this work focuses on design and market testing issues/solutions for new business-to-business products and services. It includes more than 50 diagrams, tables and figures which support the text. |
Synopsis: |
Written for marketing executives, new product/service managers, and marketing research professionals, "Designing Winning Products" (DWP) focuses on design and market testing issues/solutions for new business-to-business products and services. The first three chapters synthesize the product innovation literature; the objective of these chapters is to increase marketing and product managers' technical skills for testing customer acceptance of alternative new product/service designs. Detailed examples of applying these skills are described in seven later chapters - these chapters describe how to apply conjoint analysis and choice experiments with B-to-B customers in specific European and North American markets. A chapter is devoted to describing how superior new products sometimes fail to attract known customers - the nitty-gritty nuances behind the innovator's dilemma. More than 50 diagrams, tables and figures support the text; the chapter discussions and end-of-chapter references include more than 300 complete citations to additional sources. |
Publication: |
UK |
Imprint: |
Emerald Group Publishing Limited |
Returns: |
Non-returnable |
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A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
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