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Item Details
Title: TOURISM SENSEMAKING
STRATEGIES TO GIVE MEANING TO EXPERIENCE
By: Arch G. Woodside (Editor), Arch G. Woodside
Format: Hardback

List price: £90.99
Our price: £81.89
Discount:
10% off
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ISBN 10: 0857248537
ISBN 13: 9780857248534
Availability: Usually dispatched within 1-3 weeks.
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Publisher: EMERALD PUBLISHING LIMITED
Pub. date: 10 November, 2011
Series: Advances in Culture, Tourism and Hospitality Research 5
Pages: 250
Description: Intends to advance knowledge and sense-making skills in interpreting cultural, organizational, and personal influences relating to tourism and hospitality behaviors. This title looks at how explicit tourism assessments are being conducted and how to go about accomplishing prescribing and applying advanced assessment metrics.
Synopsis: Accurate and useful assessment of tourism market opportunities, network behavior, and tourism destination management performance requires solid foundations in performance evaluation theory as well as applying metrics covering both sensemaking contexts and outcomes. "Advances in Culture, Tourism and Hospitality Research" seeks to advance knowledge and sense-making skills in interpreting cultural, organizational, and personal influences relating to tourism and hospitality behaviors. The ten papers in this volume make explicit current tourism assessment practices and look at how such assessments are being conducted and how to go about accomplishing prescribing and applying advanced assessment metrics. With a multi-regional focus that includes Asia, Europe, and North American this volume examines a variety of topics including: using importance-performance analysis to discern cultural differences in image perceptions with application to international visitors to Mauritius; network analysis methods for modelling tourism inter-organizational systems; and, tools for overcoming continuing bad performance in tourism destination management.
Publication: UK
Imprint: Emerald Group Publishing Limited
Returns: Returnable
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ADVANCES IN BUSINESS MARKETING (HB)
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CASE STUDIES FOR INDUSTRIAL AND BUSINESS MARKETING (HB)
CASE STUDY RESEARCH
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CONSUMER BEHAVIOR IN TOURISM AND HOSPITALITY RESEARCH
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CONSUMER PSYCHOLOGY OF TOURISM, HOSPITALITY AND LEISURE, VOLUME 1 (HB)
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CREATING AND MANAGING INTERNATIONAL JOINT VENTURES (HB)
CREATING AND MANAGING SUPERIOR CUSTOMER VALUE
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DEEP KNOWLEDGE OF B2B RELATIONSHIPS WITHIN AND ACROSS BORDERS
DEEP KNOWLEDGE OF B2B RELATIONSHIPS WITHIN AND ACROSS BORDERS (HB)
DESIGNING WINNING PRODUCTS
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E-SERVICES ADOPTION
E-SERVICES ADOPTION
E-SERVICES ADOPTION (HB)
E-SERVICES ADOPTION (HB)
ESSAYS BY DISTINGUISHED MARKETING SCHOLARS OF THE SOCIETY FOR MARKETING ADVANCES
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EVALUATING MARKETING ACTIONS AND OUTCOMES
EVALUATING MARKETING ACTIONS AND OUTCOMES (HB)
FIELD GUIDE TO CASE STUDY RESEARCH IN BUSINESS-TO-BUSINESS MARKETING AND PURCHASING
FIELD GUIDE TO CASE STUDY RESEARCH IN BUSINESS-TO-BUSINESS MARKETING AND PURCHASING (HB)
FIELD GUIDE TO CASE STUDY RESEARCH IN TOURISM, HOSPITALITY AND LEISURE
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GETTING BETTER AT SENSEMAKING
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IMPROVING THE MARRIAGE OF MODELLING AND THEORY FOR ACCURATE FORECASTS OF OUTCOMES
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INNOVATION AND DIFFUSION OF SOFTWARE TECHNOLOGY
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INTERFIRM BUSINESS-TO-BUSINESS NETWORKS
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MAKING TOUGH DECISIONS WELL AND BADLY
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MANAGING PRODUCT INNOVATION
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MARKET-DRIVEN THINKING
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MARKETING PLACES AND SPACES
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MEASURING THE EFFECTIVENESS OF IMAGE AND LINKAGE ADVERTISING (HB)
ORGANIZATIONAL CULTURE, BUSINESS-TO-BUSINESS RELATIONSHIPS, AND INTERFIRM NETWORKS
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PERSPECTIVES ON CROSS-CULTURAL, ETHNOGRAPHIC, BRAND IMAGE, STORYTELLING, UNCONSCIOUS NEEDS, AND HOSPITALITY GUEST RESEARCH
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TOURISM BEHAVI (HB)
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TRADE TALES
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